Why do some businesses thrive while others wither and die?

There’s no simple answer. But from personal observation, one of the main reasons is that the owners aren’t always clear about the reasons for starting their business in the first place.… Read full news item

There are eight million stories in the naked city, or so the famous film line goes.

The same is true of the commercial world.  Every business has its stories to tell, and research shows these stories can be very powerful marketing tools.… Read full news item

Each day the average person is bombarded with anything from 2,000 to 5,000 messages trying to tell or sell them something.

To be successful in business, your message needs to cut through this clutter.  Your ‘voice’ has to be distinct, loud and clear.… Read full news item

…or the importance of an outward looking marketing analysis in any business plan

Most successful businesses are driven by goals and comprehensive business plans. Typically, a plan outlines what a business currently does, what it plans to do, and how it’s going to get there.… Read full news item