Nerida is an accomplished and results driven marketer who has worked in senior executive and management roles within some of Australia’s most respected advertising agencies and creative studios.
Prior to joining the world of advertising, she completed a B.Com (Marketing) at UNSW and worked in market research.
From her time at multinationals J. Walter Thompson and John Singleton Advertising, and smaller award winning agencies such as Andromeda and The Virtual Creative Department, Nerida gained extensive experience in business management, strategic development, event and project management and product / service marketing.
Nerida worked directly with business owners and marketing professionals at leading organisations including MLC, The University of Newcastle, Lend Lease, Hyatt, Murdoch Magazines, The Strand Arcade, IMAX Theatres, Morgan & Banks, Rexona, Unilever, Westons and Nestle, helping develop, market and advertise their products and services.
Working with these and other organisations, she established new companies and new company divisions, launched new products, spearheaded advertising and PR campaigns, and mastered the art of communications.
Her breadth of knowledge and understanding of business planning and all aspects of marketing and communication, including social media, is applicable to a wide range of businesses. She has a unique ability to blend strategic acumen and ‘the big picture’ with an eagle eye for detail.
Nerida helps businesses succeed by developing strategic marketing plans and connecting businesses to the marketplace. She can help your business adapt and adjust to changing conditions and show you how to position your business to maximise its potential.
Nerida provides a range of services including strategic planning, marketing plans, creative project management, event management, website development advice, advertising and PR campaign development, media / social media plans and advice on all aspects of marketing.
Nerida is fanatical about the importance of long term brand building. Her career highlight to date is spending a week in Dubbo with John Cleese.
